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Solvoltic

[2024]
Logo Design

Logo Design for a hypothetical start-up green energy firm located in the Bronx. They sell solar panels that people can install on their own and use on their balconies. They enable more people to invest in and use solar energy to power home electronics.

Product box and business cards

Brand Identity

Color Palette

Typography

Logo Versatility

The Process

Ideation

Potential Users/Clients:
❖ People looking to invest in solar energy to power their homes.
❖ People looking to use an eco-friendly alternative that's easy to set up.

The company’s purpose: Enable people to invest in solar energy.
The company needs to have an ideal logo that both sticks out and represents their purpose.

Researching the purpose of solar panels:
❖ Reduce reliance on fossil fuels (eco-friendly alternative)
❖ Generating electricity for households, reducing electricity costs overtime

First Draft

Problem: While this draft had the right font design of the name, the actual logo design altogether was lacking. It would be difficult to tell that it was truly a solar panel company, due to the solar panel not actually appearing as a solar panel. It needed more detail.

Final Design

This final design of Solvoltic has more detail to it that completes the logo entirely. The unique font design stands out and is complemented with its design elements. Potential users will be able to identify the type of company this is, while also being fully aware that this is an eco-friendly company when they idenify the leaf. The text itself also stands out on its own.