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Poptcha

[2025]
Logo Design, Advertising Design

A brand identity project for a hypothetical newly established matcha brand selling matcha products, primarily bottled matcha drinks.

Products

Posters

Social Media Post

Brand Identity

Color Palette

Typography

Logo System

<-- Portfolio

The Process

Ideation

The brand's purpose:
To effectively advertise their matcha products to potential consumers

Color Scheme:
Vibrant, Fun, and stands out

Potential users/consumers:
❖ Consumers who want the convenience of drinking matcha already made in a bottle
❖ People looking for different and unique flavors of matcha, while still consuming the benefits of matcha

Researching the benefits of matcha:
❖ Contains caffeine and L-theanine (amino acid that promotes alertness and focus without causing jitters; good substitute for coffee)
❖ Rich in antioxidants and other nutrients

The 'trend' of matcha:
❖ Visually vibrant pleasing color
❖ Indulgence while also being healthy

Important considerations of matcha:
❖ High-quality matcha powders can be too expensive
❖ Matcha is often mixed with added ingredients to improve the taste, leading to a high calorie and sugar intake

The logo should stand out in comparison to other matcha logos; The brand would need to successfully advertise the benefits of their matcha, and adhere to the aesthetics that contribute to the trend of matcha.

Drafting the Logo

Intitial Sketches

For the logo, I tried sketcing various iterations that represented the brand's name, and ideation of the fun exploding flavors of their matcha products. It was a long run of trial and error, as I bounced around from putting too much and too little detail.

Final Sketch

Eventually, I was able to create a sketch that I thought had a good balance of fun, while still symbolizing matcha. The logo represents a bottle with matcha exploding out of it, with the top drawn as a matcha whisk, sent flying. It signifies a different way of conveying that the matcha is exploding in flavor.

Logo Design

Logo Typography

I wanted to make sure that both the logo name and design were able to stand out on their own, while still looking cohesive together. For the text, I used and edited the font Alkaline, while also changing the 'o' in Poptcha to look like a bubble, symbolizing the 'pop' in the name.

Overall Design

The final design overall has eye catching elements and colors that easily stand out, and portray the brand's ideation of fun flavored matcha products. The logo is also easily adaptable to represent different flavors of the matcha products by changing the secondary colors.

Logo Flexibility & Variations

After creating the logo, I realized that while this logo would look great with a signature bottle packaging, it's important to create different variations of this logo to work with different mediums, and therefore creating a logo system. I decided that this would stay as the main logo design, and create different versions as well.

Avertising the Brand

Poster Design

To advertise the brand, I created an informational poster that can be formatted according to the Matcha product being advertised. This poster can work as both a poster and a social media post. It adheres to the Matcha aesthetic that is trending, while also being informative about the benefits of the product.

I then created two decorative posters that work well either alone or besides the informational poster.

Social Media Post

The social media post displays the main products, website, and social media apps the brand uses. It works well as a visually pleasing social media post and a potential banner for the brand.